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A MESSAGE FROM THE DIRECT MARKETING ASSOCIATION

DMA's Telephone Preference Service (TPS), as it currently exists, is being discontinued. We are beginning a timed phase out for consumer registrations in most states.

As of November 1, 2006, DMA will no longer accept new consumer registrations for the service.  Because consumer names remain on TPS for five years, DMA members will honor consumers' requests not to be called by scrubbing their prospecting lists against the TPS file until December 31, 2011. Until that time, DMA will continue to remove disconnected numbers, update area codes and make other necessary changes to the TPS file, and eliminate the names of consumers who have been on TPS for five years. 

The Direct Marketing Association began the Telephone Preference Service in 1985 as a way to help consumers who wanted to reduce the number of marketing calls they receive.  But with the widespread use of the federal government's National Do Not Call Registry, DMA's efforts have become duplicative for most consumers and create an additional and unnecessary expense for DMA members.

DMA will continue to maintain the TPS registry and accept new registrations for residents of Maine, Pennsylvania, and Wyoming - states for which TPS is, by law, the official state registry.  The phase out of TPS will not affect other DMA consumer preference services, such as the Deceased Do Not Contact List, the Mail Preference Service or the E-mail Preference Service (see www.dmaconsumers.org for information about these services).

We are asking that your organization amend any documents or forms, as well as Web site information, currently used to direct consumers to the Telephone Preference Service.  Instead of referring consumers to DMA for TPS registration, please direct them to the National Do Not Call Registry online at www.donotcall.gov or via phone at 1-888-382-1222, unless they are residents of Maine, Pennsylvania, or Wyoming.

DMA's consumer Web site, www.dmaconsumers.org will provide information to assist consumers during the phase out period. If you have any questions about this announcement, please contact me at mgoldberger@the-dma.org or 202-861-2409.

Sincerely,

Marsha Goldberger

Director, Ethics and Consumer Affairs

Direct Marketing Association

1111 19th Street NW

Suite 1100

Washington DC 20036

Ph # 202-955-5030

Fax # 202-955-0085