Long Island’sTransformed Venue Delivers World-Class Sports and Entertainment
Nassau County Executive Edward P. Mangano today joined with elected officials and Nassau Events Center (NEC), led by Barclays Center developer Bruce Ratner and Barclays Center CEO Brett Yormark, to unveil the new Nassau Veterans Memorial Coliseum Presented by New York Community Bank. Originally opened in 1972, the Coliseum underwent a $165 million privately-funded renovation and is primed to host world-class sports and entertainment beginning with an opening night concert performance by Long Island’s own Billy Joel on Wednesday, April 5th. The new arena will retain its history of honoring our veterans while sharing revenue with taxpayers and employing local people.
“My administration is proud to have partnered with Nassau Events Center to jumpstart previous efforts to transform the Nassau Veterans Memorial Coliseum into a world-class venue,” said Nassau County Executive Edward P. Mangano. “Together, we delivered a modern venue – at no cost to taxpayers - that makes all Long Islanders proud. From star-studded headliners to sporting events and the availability of local food options served by some of your favorite local restaurants, the new Nassau Veterans Memorial Coliseum Presented by New York Community Bank is sure to impress and will return a minimum $4.4 million to taxpayers every year.”
No tax dollars are being used to construct the Coliseum, the arena continues to be owned by taxpayers and residents shed significant costs related to operating the arena. Under terms of the agreement, $194.5 million is the minimum guaranteed revenue the County will receive during the 34-year lease term with NEC. Simply put, the County will receive a minimum of 8% of gross revenue or $4 million annually, whichever is greater; plus $400,000 annually from the retail component or 8% of the gross, whichever is greater. Additionally, $3.7 million in annual sales taxes from the arena will be generated, along with an estimated $2.7 million in annual sales tax from new retail and entertainment surrounding the area.
Nassau Veterans Memorial Coliseum Presented By New York Community Bank was developed by Forest City Ratner Companies and designed by award-winning architecture firms SHoP Architects and Gensler. On the exterior, SHoP Architects retained the strong massing of the arena while simultaneously transforming it with an intricate enclosure of 4,700 brushed aluminum fins. Each of the elements in this system varies slightly in profile and dimension to create a subtle flow that reflects the big skies of the flat Long Island landscape. The materiality of the design evokes the area's history as well—a reference to the Spirit of St. Louis, a single-seat plane flown by Charles Lindbergh, which departed at a nearby airfield for the first non-stop solo transatlantic flight in 1927.
Gensler’s design vision for the interior of the 416,000 square-foot-arena reimagined the event experience for guests, performers, and athletes alike while preserving the good “bones” of the building. Guest enhancements include a new exterior glass storefront to infuse natural light into the refreshed concourse, a redesigned main entrance, all new seating, improved bowl circulation, and revamped bathrooms and concessions. New amenity spaces for fans include an event level VIP Club and The Blue Moon Beer Garden. Behind the scenes, the venue’s Artist Quarters presented by Apollo Jets provides residential style living spaces for performers and talent management.
In addition to the design, the fan experience will also be enhanced with access to free high speed Wi-Fi, upgraded phone service for all major cellular carriers, and an enlarged high definition LED scoreboard.
Approximately 1,500 employees have been hired to work in the Coliseum, and have been trained by Disney Institute, the business advisory arm of The Walt Disney Company, to bring industry-best customer service to the venue.
Through its Long Island Taste program, the Coliseum will offer authentic food and beverages from local restaurants and vendors. The program is modeled after Brooklyn Taste of Barclays Center, and overseen by Levy Restaurants.
The Coliseum will be home to the Brooklyn Nets’ NBA Development League affiliate, the Long Island Nets, and will also host a variety of events including concerts, family shows, sports and outdoor festivals. Billy Joel’s grand opening performance will be followed by world-renowned performers such as Stevie Nicks (April 6), Marc Anthony (April 9), Barbara Streisand (May 4), Metallica (May 17), The Weeknd (June 3), and Bruno Mars (Oct. 5). Other major events include the final run of Ringling Bros. and Barnum & Bailey (beginning May 12), Professional Bull Riding (Sept. 23-24), and a wide-range of other shows and events. For a full listing of upcoming shows please visit: www.NYCBLIVE.com.
“Our goal was to create a space that reflected the tremendous sense of place that permeates Long Island, from the look of the building, to the taste of the food,” said Bruce Ratner, Executive Chairman of Forest City Ratner Companies, the developer of the new venue. “Our talented architectural and development team have succeeded beyond our dreams, creating a venue that is visually striking and wonderfully comfortable. We’re excited about the opening and look forward to the ongoing development of this entertainment destination.”
“NYCB LIVE’s Nassau Veterans Memorial Coliseum is defined by its modernized finishes, great programming, delicious local food, and first-class customer experience,” said Dmitry Razumov, Chairman of BSE and CEO of Onexim Group, the primary owner of Nassau Events Center. “This venue is more than just an arena. It is a place where everything is happening and everyone is welcome. To all of our guests, both old and new, welcome home.”
“I am beyond proud to say we have collectively succeeded in delivering to Long Island the venue it has long deserved,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment. “We have replicated the best aspects of Barclays Center, like its renowned customer service and culinary program, and infused it with the spirit of Long Island. The combination has yielded a premier venue with a first-class experience that will become a vital part of the fabric of the community.”
“We believe that NYCB Live, home of the Nassau Veterans Memorial Coliseum, will not only become a regional destination, but also serve as a place of pride for all Long Islanders,” said Andrew Kaplan, Executive Vice President of New York Community Bank. “Our marquee partnership with this extraordinary venue will make Long Island an even greater place to live, work and play, while preserving the worthy recognition of those who served our country and made the ultimate sacrifice.”
A formal dedication of the venue’s new memorial will be held on April 8 to honor those who have served our country from Long Island and beyond. Veterans from all branches of the armed forces will attend the event. The memorial, a dark granite oval on the southeast corner of the plaza, features water flowing along its surface, with a monument emerging at the center where National Grid will honor the veterans with an eternal flame.
In addition to New York Community Bank, the Coliseum’s Marquee Partner, its Founding Partners are Tri-State Ford, JetBlue, LIU Post, and Ticketmaster. Other supporting partners include: Apollo Jets, First Data, GEICO, Hospital for Special Surgery, Manhattan Beer Distributors, Mohegan Sun, National Grid, Palm Bay International Wine, P.C. Richard & Son, PepsiCo, Petro, and Stoli.
“The Building and Construction Trades Council of Nassau and Suffolk Counties is delighted to have been involved in one of the most important economic development projects in Long Island and to have had hundreds of our members employed on site,” said Richard O’Kane, President, Building & Construction Trades Council of Nassau & Suffolk Counties. “We are looking forward to working with Forest City Ratner in the future.”
“The opening of the new Nassau Veterans Memorial Coliseum Presented By New York Community Bank is a transformational development in Long Island’s history and we commend Forest City Ratner Companies, Nassau Events Center and Nassau County for their efforts to create a first-class arena and destination center for the region,” said Kevin S. Law, President & CEO of the Long Island Association.
“Forty-five years ago, this building was named for and dedicated to American veterans,” said Frank Colon, a veteran of the United States Army. “On behalf of those who have answered the call of their country, we thank you for rededicating the new Coliseum to those brave men and women who served. With this new arena, we will never forget them and we thank you for honoring their devotion and their sacrifice.”
Pictured fromLeft to Right: Kevan Abrahams, Minority Leader, Nassau County Legislature;Brett Yormark, CEO, Brooklyn Sports & Entertainment (BSE); Dmitry Razumov,Chairman, BSE and CEO, Onexim Group; Nassau County Executive Edward P. Mangano;Bruce Ratner, Executive Chairman, Forest City Ratner Co.; Andrew Kaplan, NYCBExecutive Vice President; Norma Gonsalves, Presiding Officer, Nassau CountyLegislature; and Frank Colon, President, United Veterans Organization