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County Executive

Posted on: December 4, 2020

County Executive Curran Launches Public Awareness Campaign to Build Confidence in COVID-19 Vaccine

NASSAU COUNTY - Nassau County Executive Laura Curran today announced a public awareness campaign to promote confidence and build preparedness in Nassau County for COVID-19 vaccines, which will begin reaching residents in less than two weeks. Dr. Anthony Fauci, the nation’s leading infectious disease expert has said that COVID-19 will continue to disrupt lives unless an "overwhelming majority" take the vaccine. However, polls show as many as half of Americans have reservations about getting the vaccine.

 In response, Nassau County is launching the “We Can Do It, Nassau” campaign, a public awareness campaign promoting confidence in the United States vaccine effort, emphasizing themes of unity and patriotism, and the importance of vaccines to ensure schools return to normal and a strong economic recovery for the County. The campaign is a tribute to “Rosie The Riveter,” the cultural icon representing women who worked in factories and shipyards during World War II. During the War, defense workers on Long Island turned out hundreds of military aircrafts a month for Grumman in Bethpage and Republic Aviation in Farmingdale. The County’s campaign seeks to remind the public of the extraordinary challenges Americans and Long Islanders have overcome in the past, and inspire residents to likewise step up for their country today. 

 The “We Can Do It, Nassau” Campaign will:

Use multimedia, multilingual communication to promote public confidence in the COVID-19 vaccine, emphasizing themes of unity and patriotism, and the importance of vaccines to ensure schools return to normal and a strong economic recovery for the County

  • Gather and disseminate testimonials from healthcare workers, first responders, Veterans, religious leaders, and the general public about why they’re getting vaccinated against COVID-19
  • Directly engage communities of color, who’ve been hardest hit by the pandemic, in order to ensure confidence in an equitable process and address potential lack of trust in vaccination
  • Encourage residents (including schools and businesses) to support the vaccine effort by using the hashtag #WeCanDoItNassau and posting their own version of the Rosie the Riveter pose upon taking the vaccine

"Taking the COVID-19 vaccine isn’t just vital for public health - it's the patriotic thing to do. Nassau County is mobilizing to ensure a safe and efficient vaccination process for Nassau residents. However, we must first build confidence in the vaccine so we can definitively win this war, get our lives back - and get our economy roaring. We're in the fight of our lives, but let’s remember: we’ve been here before. When we unite as Americans, there’s no challenge we can’t overcome,” said Nassau County Executive Laura Curran.


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